Emotionally connecting with people is paramount to developing meaningful brand attachment, engagement and ultimately brand advocacy. Advertising is important for awareness, but falls short of advocacy and brand love. Brand or product placement or sponsorship without memorable activation lacks the human connection that is so important to emotional brand engagement. However, behavioral-based strategic brand integration, experiential marketing and activation that touch the hearts and minds of people can produce amazing relationships and outcomes with current and potential customers.
LUMIS’ experienced staff and record of success includes helping brands engage in relevant, meaningful and memorable experiences (through sports, entertainment, music, education, travel and other high profile venues) prove the difference between simple brand and the more effective results of brand and product integration that engage audiences and generate sale and foster advocacy. Some examples include
These are just a few examples of how experience in designing, executing and managing audience engagement through brand and product integration creates enduring brand interest and advocacy while generating enormous ROI.
For additional program insight and examples: Contact LUMIS.