Building Brand Engagement... and Love

Emotionally connecting with people is paramount to developing meaningful brand attachment, engagement and ultimately brand advocacy. Advertising is important for awareness, but falls short of advocacy and brand love. Brand or product placement or sponsorship without memorable activation lacks the human connection that is so important to emotional brand engagement. However, behavioral-based strategic brand integration, experiential marketing and activation that touch the hearts and minds of people can produce amazing relationships and outcomes with current and potential customers.

LUMIS’ experienced staff and record of success includes helping brands engage in relevant, meaningful and memorable experiences (through  sports, entertainment, music, education, travel and other high profile venues) prove the difference between simple brand and the more effective results of brand and product integration that engage audiences and generate sale and foster advocacy. Some examples include
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• Masterminding the national launch of a product and new parallell naming convention during the Aspen Winter X Games and tying into ESPN media. ​

• Creating and managing a national tour of a high-end motorcycle brand enabling people to ride and experience the brand for themselves, and meet celebrity racers and riders.

• Discovering and leveraging the naming rights of a high-profile university sports field and stadium to build credibility and awareness among professional decision makers in a new expansion market and creating positive fan social media voice through a extremely popular and much-talked-about brand activation.

• Facilitating a nationally televised consumer engagement segment with Mike Rowe’s Dirty Jobs that integrated Mike Rowe, top national clients, actual consumers and a national non-profit organization supporting deployed troops and their families around the usefulness of a relevant product line and brand.

These are just a few examples of how experience in designing, executing and managing audience engagement through brand and product integration creates enduring brand interest and advocacy while generating enormous ROI.
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For additional program insight and examples: Contact LUMIS.