With ever-growing pressures to maximize marketing budgets, it can be tempting for businesses to forego research into their marketing performance.
The Chief Executives, Board of Directors and marketing leadership (to whom the final, Full-Scope Marketing Audit was provided and presented) were united and unanimously satisfied with the discovery, objectivity and prioritized recommendations.
Armed with a broader scope of understanding, meaningful recommendations and confidence -- actions were implemented, including an increase in marketing budget, that will take their marketing to the next level. For additional program insight and examples: Contact LUMIS.
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AuthorTia, staff writer at LUMIS Categories
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