Did you know that properly crafted brand integration in feature-length movies and entertainment can cost less than the average production of a :30 TV spot? That the value and ROI can exceed that of traditional media? That integration enables brands to play a relevant and starring role in the storytelling process—-without feeling “sales-y”? Here, LUMIS shares one of its powerful full-scope marketing strategies in a recent client example of the movie and entertainment integration process and why it makes (dollars and) sense.
The exotic island nation of Saint Lucia in its commitment to support and attract tourism--including newlyweds in search of the perfect tropical destination for their honeymoon--was seeking additional and innovative marketing engagement strategies. Movie integration made perfect sense.
In collaboration with Saint Lucia Tourism Authority and two of the island's renowned resorts (Coconut Bay Resort & Spa and Serenity at Coconut Bay), LUMIS and its LA office teamed with Brand in Entertainment, Odyssey Media and The Wonderfilm Media Corp. to have the production of Honeymoon in Paradise take place in Saint Lucia (versus other locations in consideration). Production for Honeymoon in Paradise, a feature-length romantic comedy, began in November 2017. The film will open internationally November 2018 during the holiday movie season.
Why does LUMIS recommend entertainment integration as a marketing strategy for clients? Movie and entertainment integration fulfill consumers' insatiable appetite to be entertained while outperforming traditional marketing methods with amazing energy, awareness, brand engagement, recall and value. High-value distribution channels include: national and geo-target market theater premiers, broadcast and cable TV, online channels like Netflix and Amazon, DVD sales and rental, etc. And, exposure can be measured in years (movies can offer a lifespan of 10+ years). Movie integration, with its enormous power, can become the foundation and brand campaign or sales theme that can easily be supported by a brand's ongoing and normal marketing initiatives.
To deliver valuable and authentic integration, LUMIS' management oversight includes:
This brand integration project is just one example of how LUMIS and its LA office in Santa Monica delivers high-value, high- performance marketing that outperform traditional approaches. LUMIS works to uniquely unite brands and entertainment properties through a seamless, results-driven integration approach that includes feature-length movies, TV series, exclusive online media, reality shows and music productions.
For additional program insight and examples: Contact LUMIS